Northwind supportPrinciple 01
Build for the humans
AI that makes your team faster, not a black box that ignores them.
How it works
From sign-up to live agent, in six steps.
Here is the setup path. Complete and test each step against your own content, website, and customer workflow before launch.
No credit card · Free forever for 200 conversations a month · See pricing
Setup guideNorthwind Outfitters
3 of 6 done- Create your accountDone
- Install the widgetDone
- Train on your knowledgeDone
- 04Configure the experienceIn progress
- 05Connect tools and teamUp next
- 06Go live and improveUp next
Sample workspace · tap a step to walk through it
The path from zero to live
Click through setup before you sign up.
Each step is its own milestone, and completion time depends on your content and implementation. Every screen below is a working demo — nothing is saved.
Step 1 of 6
Create your account
Sign up free, name your workspace, and open the setup guide. No credit card required.
Done when Your workspace exists and the setup guide is open.
app.superbotapp.ai · Setup guide
DEMOCreate your workspace
Workspace nameNorthwind Outfitters
Website northwind.com
Create workspace
No credit card Free · 200 conversations / mo
Step 2 of 6
Install the widget
Copy your unique install snippet into any website — Shopify, Wix, WordPress, WooCommerce, Webflow, Squarespace, Square, Adobe Commerce, or custom HTML — or use the official WordPress.org plugin.
Done when The widget shows up on your own site.
app.superbotapp.ai · Setup guide
DEMOWhere is your site?
<script id="superbot-web-script" data-site-id="YOUR_SITE_ID"
data-api-base="https://superbotapp.ai"></script>
<script src="https://superbotapp.ai/widget/web/superbot-web.js" async></script>Your account gives you the exact snippet with your own site ID.
Step 3 of 6
Train on your knowledge
Add Training Q&A, paste docs, publish articles, or save a public URL so SuperBot can ground answers in your content.
Done when The match preview returns the answer you expect.
app.superbotapp.ai · Setup guide
DEMOMatch preview
Matched Training entry 0.98
What is your return policy?Unused items can be returned within 30 days with their original packaging.
Training Q&APasted docsArticlesSaved URLs
Try it: pick a question. Sample entries.
Step 4 of 6
Configure the experience
Set brand color, greeting, languages, business hours, and handoff behavior in Settings.
Done when The widget looks, greets and hands off the way you want.
app.superbotapp.ai · Setup guide
DEMOSettings
Brand color
LanguagesAuto-detect · 35
Business hoursMon–Fri 09:00–18:00
Offer a human when unsure
Step 5 of 6
Connect tools and team
Connect Slack, your CRM, Zapier, or webhooks. Invite teammates so they can work the same inbox.
Done when Alerts reach Slack and leads reach your CRM.
app.superbotapp.ai · Setup guide
DEMOIntegrations
SlackConnected
HubSpotConnected
SalesforceOff
PipedriveOff
ZapierOff
MAJMUnlimited teammates, every plan
Step 6 of 6
Go live and improve
Watch conversations in the Inbox. Use the Analytics knowledge-gap report to train the answers you are missing.
Done when Each week there are fewer gaps to train.
app.superbotapp.ai · Setup guide
DEMOKnowledge gaps · this week
- “Do you ship to Norway?”9×
- “Can I change my order size?”6×
- “Is there a student discount?”4×
3 open gaps to train
Sample data. Try it: train an answer.
Step 06, in the product
Where every conversation lands.
This is the real shared inbox from the SuperBot dashboard, filled with representative conversations. Every AI reply and human handoff arrives here with the full transcript attached.
app.superbotapp.ai · Inbox
REAL PRODUCT UILaunch plan
A sensible order to work in.
No two launches take the same amount of time. This is the sequence that keeps each step testable before you move on.
First
Workspace, widget, first knowledge sources
The widget is on your site and answering from your own content.
Next
Guardrails, business hours, and handoff rules
You know exactly when the agent answers and when your team takes over.
Then
Integrations and teammates
Leads reach your CRM and conversations reach the people who own them.
Ongoing
Close knowledge gaps, tune voice, refine routing
Fewer unanswered questions each week, from your own analytics.
What we believe
Our principles for AI customer support.
The principles that shape every feature, decision, and shipped change in SuperBot.
Principle 02
Cite everything
Answers are grounded in your sources, and the widget shows the source it used.
Principle 03
Stay scoped
Your data belongs to your workspace. We never train public models on it.
Principle 04
Keep iterating
The agent gets better as you close the gaps it reports. Your knowledge base is the moat.
FAQ
Setup questions.
Still wondering about something? Talk to a human — a real person reads every message.
How long does setup actually take?
Setup time depends on the amount and quality of your source content, website access, integration credentials, and the testing your team requires before launch.
Do I need a developer to install SuperBot?
The widget uses a script embed. Some website builders allow owners to add it directly; custom sites may require a developer or tag-manager access. Shopify and Wix have native SuperBot apps, and WordPress has the official SuperBot plugin on WordPress.org.
Can I check the agent's answers before customers see them?
Yes. The Training panel includes a match preview, so you can ask a question and see which approved answer SuperBot would use — before the widget is installed on your live site.
What does 'knowledge gap' mean?
Every question the agent could not answer, or answered with low confidence, shows up in your knowledge-gap report. That is your real backlog — close the gaps by adding the right docs or Training entries, and the agent gets better.
Do you help with onboarding?
Yes. Every account gets a guided in-app setup path, and you can reach our team through live chat or email on the support page whenever you get stuck.