Real HTTP connectors
Every event sink makes a live API call, with automatic retries on network and 5xx failures and a delivery log you can inspect.
Five ways to install the widget, eleven tested event connectors, and a signed webhook for everything else. All of it on every plan.
Event connectors make outbound API calls. Website platforms use the SuperBot embed or app. Booking providers store the link your visitors see. Nothing here is a mock.
Every event sink makes a live API call, with automatic retries on network and 5xx failures and a delivery log you can inspect.
Lead captured, form submitted, conversation created, and conversation escalated each fire your automations and integrations.
POST JSON to any HTTPS endpoint, with optional HMAC-SHA256 signing. There is no visual REST builder to learn.
API keys and tokens are encrypted before they are stored, and are never sent back to the browser.
SuperBot installs on Shopify, Wix, WordPress, Webflow, and Squarespace, and connects to HubSpot, Salesforce, Pipedrive, Klaviyo, Mailchimp, Kit, Slack, Calendly, Cal.com, and Zapier. Anything not on that list is reachable through a signed webhook.
Where the widget gets installed — an app where one exists, otherwise a single embed snippet.
Install from the Shopify App Store, or paste the embed snippet into your theme.
Install the SuperBot Wix app, or paste the embed snippet.
One script tag on any WordPress site, self-hosted or managed.
Drop the embed into custom code on any Webflow build.
Add the embed via code injection on any Squarespace site.
Turn captured chat leads into contacts, leads, or people in your CRM.
Create or update a contact from each chat lead that includes an email.
Create a Salesforce Lead from each chat lead, over an OAuth connection.
Create a person in Pipedrive from each chat lead.
Push lead profiles and events into your email platform.
Push a profile and a matching event whenever an email is captured.
Update existing audience members and send new leads a double opt-in.
Subscribe leads to a Kit form. Kit was formerly ConvertKit.
Get support events in the channel your team already watches.
Post channel alerts for new leads, new chats, and escalations.
Booking links, Zapier hooks, and your own signed webhook endpoint.
Stores your scheduling link as the widget's appointment link.
Stores your booking link as the widget's appointment link.
Fire a Zapier Catch Hook on any SuperBot event — no partner app needed.
Signed HTTPS POST on lead, form, conversation, and escalation events.
SuperBot POSTs signed JSON to your HTTPS endpoint on lead, form, conversation, and escalation events, and logs every delivery so you can see exactly what was sent.
{
"event": "lead.captured",
"data": {
"name": "Ada Lovelace",
"email": "[email protected]",
"message": "Interested in the Pro plan",
"source": "widget"
},
"occurredAt": "2026-07-11T14:03:22.310Z"
}For most connectors, no. Slack, HubSpot, Pipedrive, Klaviyo, Mailchimp, and Kit are a pasted key or URL; Calendly and Cal.com are a booking link; Zapier and custom webhooks need an endpoint URL. Salesforce is the one exception — it connects over OAuth.
Use a custom webhook or a Zapier Catch Hook. SuperBot POSTs the event as JSON and you decide what happens downstream, either in your own endpoint or in a Zap.
No. Every integration works on Free, Starter, and Pro. Plans differ only by monthly conversation cap.
Yes. Settings can show a WhatsApp phone link in the widget so visitors can continue there. A native WhatsApp Business inbox inside SuperBot is not available.
SuperBot retries network errors and 5xx responses with backoff, then records the attempt, status code, and response summary in the delivery log. A 4xx is not retried, because the request itself needs fixing.
Create a workspace, install the widget, and connect a destination with credentials from that provider. Every integration is included on the free plan.