What is lead capture?

Lead capture, explained

Most website visitors leave without buying or getting in touch. Lead capture gives interested visitors a low-friction way to stay in contact. Forms are the traditional method, but chat has an advantage: the visitor is already engaged and asking a question, and the context of that question makes the lead far more useful to the sales team.

Good chat lead capture feels like service, not a toll gate. Answer the question first, then offer something useful, such as a quote, a call or an update when stock returns, in exchange for contact details. Asking for an email before answering anything tends to drive visitors away.

Capture only what you will use, record what the visitor agreed to, and do not add people to marketing lists without the consent your jurisdiction requires.

Leads are only valuable if they reach someone quickly. Route them to your CRM or inbox with the conversation attached, and follow up while the visitor still remembers the chat.

How to measure it

Also track how many captured leads were contacted, and how quickly.

Common mistake

How SuperBot relates

SuperBot captures leads inside the chat into a built-in CRM, and can send them onward to HubSpot, Salesforce, Pipedrive, Klaviyo, Mailchimp, Kit or Zapier.

• SuperBot integrations
• SuperBot features

Related terms

• Lead qualificationLead qualification is the process of deciding how likely a potential customer is to buy, and how soon, based on criteria such as need, budget, timing and fit. It helps sales teams focus on the best opportunities. In chat, a few well-chosen questions during the conversation can qualify a lead before a person gets involved.
• Appointment booking botAn appointment booking bot is a chatbot that lets customers schedule a meeting, consultation, demo or service slot inside the conversation, usually by connecting to a scheduling tool or calendar. It removes the back-and-forth of finding a time and turns interest expressed in chat into a confirmed booking while the visitor is still engaged.
• Live chatLive chat is a support channel where customers exchange real-time text messages with a business, usually through a widget on its website or app. Traditionally the replies came from human agents; many live chat tools now put an AI agent first and bring in a person when needed, so “live” increasingly means immediate rather than necessarily human.
• Intent detectionIntent detection is identifying what a customer is trying to achieve from their message, such as tracking an order, requesting a refund or asking about pricing, and labelling it as a category. Chatbots use it to choose a response or route a conversation, and support teams use intent reports to see what customers ask about most.